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Trusted by 400+ DTC Brands
400+ Websites Ranked
Thomas Phillips doesn't just talk about scaling – he's done it 17 times. Over 18 years, he's built the playbook that turns organic search into your most profitable channel.
Thomas Phillips
Co-Founder of DTC SEO Agency
Co-founder of DTC SEO Agency, Thomas leads a team that speaks your language: revenue, not rankings.
Based in Austin, we work with brands that demand results, not reports. When you're ready to stop guessing about SEO and start banking on it, we should talk.
400+ Websites Ranked
Revenue
Avg CVR
SEO Experience
Revenue
Avg CVR
SEO Experience
Thomas Phillips doesn't just talk about scaling – he's done it 17 times. Over 18 years, he's built the playbook that turns organic search into your most profitable channel.
Thomas Phillips
Co-Founder of DTC SEO Agency
Co-founder of DTC SEO Agency, Thomas leads a team that speaks your language: revenue, not rankings.
Based in Austin, we work with brands that demand results, not reports. When you're ready to stop guessing about SEO and start banking on it, we should talk.
Trusted by 400+ DTC Brands
400+ Websites Ranked
Trusted by 400+ DTC Brands
Revenue
Avg CVR
SEO Experience
Thomas Phillips
Co-Founder of DTC SEO Agency
Most brands we speak to have no idea they’re leaving 6–7 figures in SEO revenue on the table until we show them.
We'll audit your site live and identify exactly where you're losing revenue to competitors in organic search.
We briefly analyze your category, competition, and current rankings to pinpoint your highest-value keyword gaps and content opportunities.
If we’re a fit, we'll map out a custom SEO Revenue Blueprint. If we’re not a fit, you’ll still leave with insights most brands pay for.
We'll audit your site live and identify exactly where you're losing revenue to competitors in organic search.
We briefly analyze your category, competition, and current rankings to pinpoint your highest-value keyword gaps and content opportunities.
If we’re a fit, we'll map out a custom SEO Revenue Blueprint. If we’re not a fit, you’ll still leave with insights most brands pay for.
We diagnose gaps in your current SEO, content, and AI search strategy, aligned with your AOV and CVR, to assess your brand's potential. You’ll speak directly with Thomas, our founder. We’ll dig into your brand, goals, AI and organic performance to identify fast wins and qualify you for the next step.
If you’re a fit, you’ll get access to a full custom strategy. This includes 5–6 hours of team research, keyword targeting, AI optimization, and a 1-hour walkthrough of the data to map out ROI.
Technical + Onsite SEO Plan
Content + Digital PR Strategy
AI Search Roadmap (GEO + AEO)
ROI projections based on your real data (AOV, CVR, LTV)
Deep keyword research, which pages should be created, and why
400+ Websites Ranked
We diagnose gaps in your current SEO, content, and AI search strategy, aligned with your AOV and CVR, to assess your brand's potential. You’ll speak directly with Thomas, our founder. We’ll dig into your brand, goals, AI and organic performance to identify fast wins and qualify you for the next step.
If you’re a fit, you’ll get access to a full custom strategy. This includes 5–6 hours of team research, keyword targeting, AI optimization, and a 1-hour walkthrough of the data to map out ROI.
Technical + Onsite SEO Plan
Content + Digital PR Strategy
AI Search Roadmap (GEO + AEO)
ROI projections based on your real data (AOV, CVR, LTV)
Deep keyword research, which pages should be created, and why
400+ Websites Ranked
We don’t work with affiliate brands, beginner stores, or copy-paste resellers.
And if you're not serious about scaling with organic, this won’t be a fit.
You run a $10M+ DTC brand
You already scale paid media (Meta/Google)
You're ready to dominate your category organically
You want to appear in AI search results (ChatGPT, Gemini)
You're under $10M in annual revenue
You're not ready to invest in long-term SEO
You expect overnight results with minimal budget
You don't want press coverage or public visibility
Most DTC brands don’t know they’re leaking traffic — until they see it.
Normally $1000/hr. Free if your brand qualifies.
400+ Websites Ranked
400+ Websites Ranked
We built our entire operation around one goal: generating measurable revenue from organic search.
We crack the algorithms that power ChatGPT recommendations. When prospects ask AI for suggestions, your brand shows up first.
Measure Return on SEO Investment with precision. Our custom Triple Whale integration shows exactly which organic efforts generate revenue.
Our leadership operates from Austin. No overseas call centers or account managers who disappear after onboarding.
Technical SEO, content creation, link building, and Digital PR under one roof. No vendor juggling, no finger-pointing between agencies.
Every keyword, every page, every link gets evaluated on revenue potential. We're not here to boost vanity metrics – we're here for profits.
We crack the algorithms that power ChatGPT recommendations. When prospects ask AI for suggestions, your brand shows up first.
Measure Return on SEO Investment with precision. Our custom Triple Whale integration shows exactly which organic efforts generate revenue.
Our leadership operates from Austin. No overseas call centers or account managers who disappear after onboarding.
Technical SEO, content creation, link building, and Digital PR under one roof. No vendor juggling, no finger-pointing between agencies.
Every keyword, every page, every link gets evaluated on revenue potential. We're not here to boost vanity metrics – we're here for profits.
Most DTC brands don’t know they’re leaking traffic — until they see it.
Normally $1000/hr. Free if your brand qualifies.
400+ Websites Ranked
400+ Websites Ranked
We built our entire operation around one goal: generating measurable revenue from organic search.
We crack the algorithms that power ChatGPT recommendations. When prospects ask AI for suggestions, your brand shows up first.
Measure Return on SEO Investment with precision. Our custom Triple Whale integration shows exactly which organic efforts generate revenue.
Our leadership operates from Austin. No overseas call centers or account managers who disappear after onboarding.
Technical SEO, content creation, link building, and Digital PR under one roof. No vendor juggling, no finger-pointing between agencies.
Every keyword, every page, every link gets evaluated on revenue potential. We're not here to boost vanity metrics – we're here for profits.
We crack the algorithms that power ChatGPT recommendations. When prospects ask AI for suggestions, your brand shows up first.
Measure Return on SEO Investment with precision. Our custom Triple Whale integration shows exactly which organic efforts generate revenue.
Our leadership operates from Austin. No overseas call centers or account managers who disappear after onboarding.
Technical SEO, content creation, link building, and Digital PR under one roof. No vendor juggling, no finger-pointing between agencies.
Every keyword, every page, every link gets evaluated on revenue potential. We're not here to boost vanity metrics – we're here for profits.
We created the world's first Triple Whale-integrated SEO dashboard.
Now you can track organic, AEO, and GEO revenue with full clarity.
See where every SEO dollar goes
Measure ROSI, not just rankings
Monitor AI search performance
AI search is here. It's profitable. But most agencies aren’t yet tapping into its potential.
We're first movers in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). When someone asks ChatGPT for the best brand in your niche... you show up.
AEO (Answer Engine Optimization)
We make sure AI recommends your brand, not just your competitor's.
GEO (Generative Engine Optimization)
We shape how AI tools rank and present your products.
Revenue Tracking
We measure every AI-driven sale through our custom Triple Whale integration.
SEO is already driving serious revenue in your space. The only
question is whether it’s for you or your competitor.
SEO is already driving serious revenue in your space. The only question is whether it’s for you or your competitor.
Normally $1000/hr. Free if your brand qualifies.
400+ Websites Ranked
400+ Websites Ranked
Best $1k we've every spent on a strategy.
Kevin Fuller
Global Chief Marketing Officer
Best $1k we've every spent on a strategy.
Kevin Fuller
Global Chief Marketing Officer
Seeing what SEO can do before product launch has been a game-changer.
Raphael Costa
COO, Dona Jo
The DTC SEO team has been absolutely phenomenal to work with so far. Not only are they tremendously organized and responsive, but they also have outperformed everything that they have promised in terms of backlinks, blog posts, and just everything else that they initially pitched to us.
Nicolas Walter
CEO, Luxury Interior Brand
Tom is one of the OGs of SEO. I’d trust him with any authority site.
Michael Kennedy
CEO, Reliable Signage
Tom is one of the OGs of SEO. I’d trust him with any authority site.
Michael Kennedy
Global Chief Marketing Officer
The DTC SEO team has been absolutely phenomenal to work with so far. Not only are they tremendously organized and responsive, but they also have outperformed everything that they have promised in terms of backlinks, blog posts, and just everything else that they initially pitched to us.
Nicolas Walter
CEO, Luxury Interior Brand
I feel like the experience has been good. So far, there's been a lot of value added with adding the keywords to the collection pages and building out the links and getting our website in a position of strength.
Ashley Ferraro
President, Dona Jo
Seeing what SEO can do before product launch has been a game-changer.
Raphael Costa
COO, Dona Jo
I feel like the experience has been good. So far, there's been a lot of value added with adding the keywords to the collection pages and building out the links and getting our website in a position of strength.
Ashley Ferraro
President, Dona Jo
Worked for Thomas for many, many years and he's truly a successful SEO. He's very good at e-commerce. I've seen him scale many businesses and sell many businesses. So if you want to follow his advice and build your own business, ecommerce brand or Affiliate site which is also something Thomas has a huge success in then he's definitely one to follow.
Karl Hudson
CEO, Web Media Group
Worked for Thomas for many, many years and he's truly a successful SEO. He's very good at e-commerce. I've seen him scale many businesses and sell many businesses. So if you want to follow his advice and build your own business, ecommerce brand or Affiliate site which is also something Thomas has a huge success in then he's definitely one to follow.
Karl Hudson
CEO, Web Media Group
AI search is here. It's profitable. But most agencies aren’t yet tapping into its potential.
We're first movers in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). When someone asks ChatGPT for the best brand in your niche... you show up.
AEO (Answer Engine Optimization)
We make sure AI recommends your brand, not just your competitor's.
GEO (Generative Engine Optimization)
We shape how AI tools rank and present your products.
Revenue Tracking
We measure every AI-driven sale through our custom Triple Whale integration.
SEO is already driving serious revenue in your space. The only
question is whether it’s for you or your competitor.
SEO is already driving serious revenue in your space. The only question is whether it’s for you or your competitor.
Normally $1000/hr. Free if your brand qualifies.
400+ Websites Ranked
400+ Websites Ranked
Best $1k we've every spent on a strategy.
Kevin Fuller
Global Chief Marketing Officer
Best $1k we've every spent on a strategy.
Kevin Fuller
Global Chief Marketing Officer
Seeing what SEO can do before product launch has been a game-changer.
Raphael Costa
COO, Dona Jo
The DTC SEO team has been absolutely phenomenal to work with so far. Not only are they tremendously organized and responsive, but they also have outperformed everything that they have promised in terms of backlinks, blog posts, and just everything else that they initially pitched to us.
Nicolas Walter
CEO, Luxury Interior Brand
Tom is one of the OGs of SEO. I’d trust him with any authority site.
Michael Kennedy
CEO, Reliable Signage
Tom is one of the OGs of SEO. I’d trust him with any authority site.
Michael Kennedy
Global Chief Marketing Officer
The DTC SEO team has been absolutely phenomenal to work with so far. Not only are they tremendously organized and responsive, but they also have outperformed everything that they have promised in terms of backlinks, blog posts, and just everything else that they initially pitched to us.
Nicolas Walter
CEO, Luxury Interior Brand
I feel like the experience has been good. So far, there's been a lot of value added with adding the keywords to the collection pages and building out the links and getting our website in a position of strength.
Ashley Ferraro
President, Dona Jo
Seeing what SEO can do before product launch has been a game-changer.
Raphael Costa
COO, Dona Jo
I feel like the experience has been good. So far, there's been a lot of value added with adding the keywords to the collection pages and building out the links and getting our website in a position of strength.
Ashley Ferraro
President, Dona Jo
Worked for Thomas for many, many years and he's truly a successful SEO. He's very good at e-commerce. I've seen him scale many businesses and sell many businesses. So if you want to follow his advice and build your own business, ecommerce brand or Affiliate site which is also something Thomas has a huge success in then he's definitely one to follow.
Karl Hudson
CEO, Web Media Group
Worked for Thomas for many, many years and he's truly a successful SEO. He's very good at e-commerce. I've seen him scale many businesses and sell many businesses. So if you want to follow his advice and build your own business, ecommerce brand or Affiliate site which is also something Thomas has a huge success in then he's definitely one to follow.
Karl Hudson
CEO, Web Media Group
Need more info? You can find it here.
Most agencies launch first, then learn SEO. We did it backwards. Thomas has been ranking websites for 18 years, building and scaling 17 brands that were all built on organic search. We've ranked over 400 websites and continue to own our own brands today.
We didn't become an agency to sell SEO services - we became one because people kept asking us to do their SEO. We use the same team that ranks our sites to rank yours. We've done it, now we're offering it. Most agencies offer it while they're still learning it.
Plus, we optimize for revenue, not rankings. Our custom Triple Whale dashboard tracks exactly how much money each SEO initiative generates. And we're first movers in AI search optimization (AEO/GEO), getting your brand featured when prospects ask ChatGPT for recommendations.
Every brand and situation is different. We'll give you realistic timelines during the strategy call based on your current performance, competition, and goals. What we can promise is transparent tracking, so you'll see exactly what's working.
For established brands with existing Google authority, we've seen commercial intent keywords jump into the top 5 within the first 2 weeks.
For brand new sites, expect 12-18 months to see significant ROI. The SEO landscape is fiercely contested, and making your site competitive takes time.
No. We only work with one brand per specific vertical to protect your competitive advantage. If we are currently partnered with your direct competitor, we can't work with you.
Many of our clients come from agencies that couldn't prove ROI or adapt to AI search. If your current agency can show you exact revenue attribution and has a strategy for SEO, ChatGPT/Gemini optimization, stick with them. If you're unsure about the content, quality of links, algo updates, etc, we should talk.
Our minimum retainer starts at $5,200/month. Once we've conducted the strategy call, we'll know precisely the investment required to rank at the top for all your desired products and search terms. We'll show you an ROI calculator so you can quantify your investment before making a decision.
The investment scales with competition level. The more competitive your space, the more backlinks, content, and Digital PR are required to dominate it.
Yes. Thomas runs these calls personally and you'll walk away with actionable insights regardless of whether we work together. We're selective about who we partner with, not desperate for any client who'll pay.
400+ Websites Ranked
400+ Websites Ranked
Only a few strategy calls are available each week. We work with 1 brand per vertical - secure your spot before your competitor does.
No sales pitch or pressure tactics
Normally $1000/hr — now free for qualified brands
You leave with a roadmap, even if we don't work together
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